Author: Carla Jenkins
Genre: Business, Nonfiction
Rating: 5 stars
Review copy provided by Enchanted Book Promotions in exchange for an honest review.
I have written this book because I want to save you, the reader, time, money and agony. I have learned these 20 lessons after 10 years of trial and error. The topics I cover are financial, personal branding, marketing and time management. I have started out with zero dollars in my pocket and have worked many 6-figure jobs due to these lessons. ‘ Expand Your Personal Brand!’ kills the learning curve by giving you realistic answers and timetables to solve your personal and professional branding problems. These 20 stories are real because I have lived them. I wish you, the reader, unlimited success. – Carla Jenkins
In Expand Your Personal Brand, author Carla Jenkins writes down twenty lessons to help business owners, authors, bloggers, and anyone who wants to expand their personal brand to do just that. Topics range from finances to branding and even time management. The chapters are short but to the point, and it’s a fast read that provides a lot of useful information.
For me, the most interesting topics were the ones about meeting deadline through prioritization (I often struggle with meeting deadlines), avoiding scope creep, and the strategy tips for a personal brand.
Since one of my employers went out of business last month, I’ve been looking for ways to rebrand myself, and find new, similar employment, and I’ve used several strategies I found in this book to craft a new brand for myself, so the book holds a lot of practical value.